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Oferta de empleo
MARKETING SPECIALIST, EMAIL, FRANCE
| Fecha de la oferta: | 04-07-2008 |
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| Nombre de la empresa: | VistaPrint | |
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Ubicación
| Población: | Barcelona |
| Provincia: | Barcelona |
| País: | España |
Descripción
| Puesto vacante: | MARKETING SPECIALIST, EMAIL, FRANCE | |
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| Número de vacantes: | 1 | |
| Descripción de la oferta: | As Marketing Specialist, Email for France, you will be in charge of managing the overall Acquisition Email channel for the French market. Reporting directly to the Marketing Manager France, you will be responsible for the channel revenue and quarter over quarter growth, managing your own budget in order to reach our marketing spend targets. You will execute and develop the overall strategy to acquire profitable VistaPrint new customers. You will have to manage and develop our actual email partners (negotiate, plan campaigns, test, optimize) and expand your partner portfolio sourcing new high-potential leads (identify, contact, negotiate and build relationships). You will have to continuously improve direct response and overall campaign / creative performances, through deep analysis, innovation and creative concepts. The ideal candidate has a positive / very driven attitude, and is not afraid about facing difficult negotiations. He has a good knowledge of Direct Marketing principles and the Email channel. The candidate is also very number driven, analytical and creative. Performance will be measured against monthly and quarterly revenue and marketing spend targets. Responsibilities: • Lead the growth of the Acquisition Email channel in the French market with full P&L responsibility • Meet and exceed monthly and quarterly revenue and marketing spend targets • Develop and execute the email strategy to maximize sales, cost effectiveness and build long term growth • Precisely measure, accrue and manage campaigns and channel costs • Own and produce accurate mid-term planning and forecasts for the channel • Maintain, optimize and develop relationships and deals with our actual partners • Source new partners by developing an ongoing pipeline of potential new leads and convert them into cost effective revenue generating partners • Follow current VistaPrint and industry email marketing best practices and contribute to develop new ones for the French and European team • Work closely with our in-house creative department to optimize creative materials and develop innovative direct response email concepts • Analyze campaign performances and drive testing initiatives and decisions based on data • Ensure that rapid testing and learning are executed within the channel to promote incremental growth and critical breakthroughs |
Requisitos
| Estudios mínimos: | Diplomado |
| Experiencia mínima: | Al menos 2 años |
| Requisitos mínimos: | Requirements: • 2-5 years relevant work experience managing Acquisition Email campaigns • University degree in Marketing, e-commerce or related field is preferred • Solid knowledge and understanding of the Acquisition Email channel and the French market • Solid understanding of online marketing principles and performance advertising (CPA, ROI, metrics…) • Direct response marketing experience and good analytical thinking skills • Data driven and results oriented • Proactive and with a positive “can do” attitude • Sales and negotiation mentality • Organized, self-motivated, detail-oriented and able to work independently • Excellent organizational, analytical, communication and interpersonal skills • Native French language skills (both written and verbal) are essential; strong English language skills are also required • Proficient in the use of MS-Office, including Excel, Word and PowerPoint • HTML, Photoshop, and webdesign skills are a plus |
Contrato
| Jornada laboral: | Completa |
