Marketing Specialist-Paid Search Germany

Referencia:	PSG
Nombre de la empresa:	VistaPrint

Ubicación

Población:	Barcelona
Provincia:	Barcelona
País:	España

Descripción

Puesto vacante:	Marketing Specialist-Paid Search Germany
Categorías:	Marketing y comunicación - Marketing
Departamento:	Marketing
Nivel:	Especialista
Personal a cargo:	0
Número de vacantes:	1
Descripción de la oferta:	As Marketing Specialist, Paid Search, for Germany, you will manage the paid listings campaigns for the VistaPrint German website (www.VistaPrint.de) and will be responsible for the execution of acquisition marketing tactics via the German Search channels. You will also work in conjunction with external and internal resources to coordinate German Search performance against a targeted goal. You will develop programs to generate as many sales as possible at a given level of profitability and will be involved in many aspects of German pay per click search engine marketing including keyword optimization and expansion, price, offer, creative and budget management. You will also be involved in the cross-functional company-wide effort to optimize the site for organic search performance. Your performance will be measured against monthly and quarterly targets representing a constant level of sales growth. The successful candidate will be a self-starting, motivated marketer willing to make a significant contribution to the German Search acquisition channel for VistaPrint and will be comfortable in a high-performance, target driven environment. Job Description: • Lead the growth of the German Search channels with full P&L responsibility • Meet and exceed monthly and quarterly target levels for number of customers, overall bookings, marketing spend & contribution margin • Effectively coordinate with other team members to manage the acquisition spend budget to maximize return from all resources • Analyze campaign results and drive testing initiatives and decisions based on data • Coordinate the strategy, creative, messaging and deployment of search listing copy, media and offer mix by keyword • Execute and measure German Search marketing tactics at the keyword level • Play a key role in the cross-functional team effort to optimize the VistaPrint site for Natural “organic” search listings • Utilize inside and outside resources (tools) to manage spend and campaigns • Manage relationship with external search partners and internal VistaPrint team-members to ensure that German Search channel performance is optimized • Ensure that rapid testing and learning continue within the channel to promote incremental growth and critical breakthroughs • Participate in the localization of all content and creative for the German market

Requisitos

Estudios mínimos:	Licenciado
Experiencia mínima:	Al menos 2 años
Requisitos mínimos:	Experience & Skills Required: • Bachelor’s degree in business or marketing required • 2-5 years experience managing and developing SEO and/or SEM programs • Solid understanding of marketing principles • Must have in-depth knowledge and understanding of the German Search market • Data driven and results oriented, with a test before invest mentality • Proactive and with a positive “can do” attitude • Organized, detail oriented, and strong time management skills • Excellent interpersonal skills, high energy, and drive for a fast-paced environment • Self-motivated and able to work both independently and in a team • Comfortable in a competitive, high-performance target-driven environment • Native German language skills (both written and verbal) are essential; strong English language skills are also required • Proficient in the use of MS-Office, including Excel, Word, and PowerPoint

Contrato

Tipo de contrato:	Indefinido
Jornada laboral:	Completa
Horario:	Monday-Friday from 9.00-6.00

Salario

Comisiones / incentivos:

Competitive Compensation+ Benefits Package offered